I am the kind of gal who has to research other people, how they are doing it and THEN I get creative inspiration that I can copy! So I am going to be really be “messing around” with video to see what I can do with it during this last quarter of the year, BUT I am not the kind of gal that can just have a burst of inspiration and make a fabulous, successful video. It is truly amazing how far video recording has come, how small companies can really start to harness the power of video in their marketing without having to spend thousands of dollars on equipment or production! The Plan There are bunch of other resources that we can tap and I will include them when I break down each video. AND YouTube is available for free to distribute our videos.Most of us are carrying around a production quality video camera on our phone.Programs like iMovie if you have a Mac or Movie Maker if you have a PC.Programs from the internet to do screen captures of us talking at our desks (like Screencast-O-Matic).Today we have an unlimited supply of ways to make video that we can include in our commercials! We can use: I tell you this only so you don't make a commercial that bores us to death! How To Make Videos There were probably athletes that were easily recognizable from that time, and yet we got the talking head guy who told us all about the features of Longines watches. These watches were being used to time some of the most amazing sporting events. Here is one from the “bad old days” of commercials: Whatever their motivation, it is not to hear you pontificate about your product. They want to know what you do and how it relates to their lives and how it can help them. To start, a word about commercials (video or otherwise)…no one wants to watch a blatant commercial for 2 minutes about your product. I am thinking of making more YouTube video commercials and you know what that means, I am out there researching what is working now!
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